The 5 Biggest Hair Trends of 2020

We consulted our stylists and hair health experts about the biggest trends coming in 2020 – and their answers might surprise you.

We hope you’re ready for change, because the new decade is starting with bangs, bobs, lobs, bling, playful colors, and healthier scalps.

You read that right – scalps. Maybe not the sexiest topic in hair trends, but you are going to hear a lot more about it, starting right here if you keep reading. (Please do!)

Top 2020 Hair Trend #1: Scalp Care is the New Hair Care

leonor greyl regenerescence naturelle

Chances are you’ve already heard us preach the importance of babying your scalp. It’s the key to lustrous locks and one of Leonor Greyl’s founding philosophies in natural hair care.

Well, now a wave of new scalp oils, scrubs, micellar waters, and detox sprays are hitting the market. In 2020, you’ll see everyone from budget drugstore brands to luxury names following in our footsteps.

Our first and most popular oil, Régénerescence Naturelle, was formulated by botanist and Leonor Greyl co-founder Jean-Marie Greyl in 1994 using plant and flower extracts to cleanse, energize, and reboot the scalp.

And, trust us, scalps need this kind of TLC now more than ever.

The past decade’s popular hair trends – silicon-based styling products for smoothing, dry shampoos, infrequent washing – wreaked havoc on our scalps.

The results: buildup, clogged follicles, itchy skin, and slower hair growth in some cases, according to Leonor Greyl haircare educator Kat Savano.

“Infrequent washing is great for the hair, terrible for the scalp,” says Kat, who customizes scalp treatments using our oils and plant extracts for clients at her California salon.

Kat recommends massaging Régénerescence Naturelle into a dry scalp three times a week. That warming sensation you feel means naturally stimulating ingredients, including chile rose oil, are working. Leave it on for at least 15 minutes or overnight, then shampoo out.

Try our new roll-on applicator for a more targeted treatment.

Speaking of targeted treatment, no two scalps are exactly alike, which is why Leonor Greyl also offers:

  • Huile Apaisante: For sensitive scalps. This anti-inflammatory and anti-microbial formula includes soothing extracts from magnolia bark, mimosa tenuiflora, and blue azulune (eucalyptus).
  • Concentre Energetique paired with Huile de Germe de Blé: For people experiencing slow hair growth or shedding. Massage this deep penetrating treatment (mixed 50/50) on dry hair on the scalp once or twice a week, and let all those natural ingredients (wheat germ, jojoba oil, avocado extract, and more) do their magic.
  • Tonique Vivifiant: After pampering your scalp with the Concentre Energetique-Huile de Germe de Blé treatment, towel dry your hair and spray on this leave-in energizer infused with tenuiflora mimosa, collagen, and amino acids.

2020 Hair Trend #2: Modern Shag Cut

We start this new decade with a nod to a past one. The ’70s shag with choppy bangs and layers is baaaack!

Today’s shag works for all hair lengths and textures. It can go from messy textured to modern classy.

Your 2020 shag inspirations: Zendaya recently worked it with long curly hair. Taylor Swift went for the shaggy bob. Actress Kate Mara added a rockin ombré.

To get the most out of a curly shag, Kat recommends spritzing on a curl-enhancing, alcohol-free styler like Leonor Greyl’s Algues Et Fleurs. Worried about frizz on dry or thick locks? Apply a small amount of nourishing Éclat Naturel cream on the ends before styling.

For a smooth shag, prep towel-dried hair with Lait Luminescence, our leave-in heat-protecting styling spray – and your ticket to polished and glossy tresses. Also try Sérum de Soie Sublimateur, a smoothing serum infused with silk proteins.

woman with shag haircut

2020 Hair Trend #3: Short Bangs

woman with blonde bangs

Speaking of vintage hair styles, short bangs have returned in 2020.

Picture a flop of fringe resting right above the eyebrows. It effortlessly flatters straight hair, but be careful how short you cut curly locks because they tend to shrink up.

Your celeb inspirations: Bella Hadid’s sleek, precise bangs. Emma Watson’s shaggy short fringe. 1950s Audrey Hepburn’s baby bangs.

Styling a smooth short bang is easy with the right products:

If your scalp leans toward oily, Kat recommends spraying Tonique Vegetal on a wet and clean scalp. This lightweight mist enriched with sage is formulated to absorb oil at the roots.

To plump up a fringe of fine hair, spritz on Condition Naturelle for volumizing and heat protection. (Fun fact: It was Leonor Greyl’s very first styling product, introduced in 1971.)

2020 Hair Trend #4: All About Accessories

Bring on the bling!

Everything from messy updos to smooth styles will be adorned this year with satiny bow headbands, pearl clips, crystal barrettes, and blingy ’80s-era hair combs. We’ve also seen lavender sprigs (plant or plastic) tucked into braids on fashion runways.

Try this easy breezy ’80s hair comb how-to:

  • Step 1: Start with dry hair that you’ve either straightened or left naturally textured.
  • Step 2: Create a deep side part, then use a natural bristle brush to smooth each side of your hair back.
  • Step 3: Apply Baume Boise de Rose on the sides for polish and to discipline those uncooperative baby hairs along the hairline.
  • Step 3: Secure each side in place with your combs.
  • Step 4: Finish with a generous mist of Leonor Greyl’s Laque Souple for hold.
  • Styling Option: If you have textured hair and want a sleek wet look, Kat swears by Gel a L’Hibiscus. The alcohol-free gel locks in style without hardening or drying out hair.
woman with multiple barrettes

2020 Hair Trend #5: Playful Shades

woman with beautiful copper hair

If the daily news cycle or the winter blahs have you down, or you are just bored with your 2019 look, 2020 is the year to try on a new hue.

Warm. Cool. Bright. Blue. It’s going to be a colorful year!

We are predicting more warm auburns, silvery blondes, color contrasts, and bold classic blues (Pantone’s 2020 color of the year).

Can’t make up your mind? You don’t have to commit to a long-term color because brands are offering a plethora of semi-permanents.

Try our award-winning Soin Repigmentant color enhancing conditioners, made with 96% natural ingredients. Comes in five flavors:

Our formula includes meadowfoam seed oil, rice proteins, and babassu butter to nourish hair while adding subtle hues.

Use Soin Repigmentant to minimize or emphasize your natural tone, to correct yellowing in grey hair, or to help your permanent dye look fresh longer (which means less frequent visits to your salon colorist = $$$ savings!)

Want help customizing the best color for your mane? Click here to consult with our Leonor Greyl Hair Concierge.

Feeling inspired? Tell us which styling and haircare trends you’re going to try in 2020! Tag #leonorgreylusa on your Insta or @leongorgreylusa on Facebook.


Products Mentioned in this Post:

Sale!

Soin Repigmentant
Icy Blonde

To Brighten Blonde to Very Light Blonde Hair and Remove Yellow Tones
$65.00 $52.00

or 4 installments of $13.00 by Afterpay

Sale!

Soin Repigmentant
Venetian Blonde

To Accentuate the Tones of Light Brown to Medium Blonde Hair
$65.00 $52.00

or 4 installments of $13.00 by Afterpay

Sale!

Soin Repigmentant
Natural Copper

To "Warm Up" Dark Brown and Copper Colored Hair
$65.00 $52.00

or 4 installments of $13.00 by Afterpay

Sale!

Soin Repigmentant
Icy Brown

To Intensify Dark Blonde to Light Brown Hair
$65.00 $52.00

or 4 installments of $13.00 by Afterpay

Sale!

Soin Repigmentant
Dark Brown

For the Radiance of Medium-Light to Dark Brown Hair
$65.00 $52.00

or 4 installments of $13.00 by Afterpay

Huile de Germe de Blé

Deep Acting Scalp Treatment for Oily or Limp Hair
$45.00

or 4 installments of $11.25 by Afterpay

Régénerescence Naturelle

Stimulating and Purifying Scalp Oil
$40.00

or 4 installments of $10.00 by Afterpay

Huile Apaisante

A Soothing Oil for Sensitive or Irritated Scalps
$48.00

or 4 installments of $12.00 by Afterpay

Tonique Vivifiant

Leave-In Energizing Spray for Hair Vitality
$56.00

or 4 installments of $14.00 by Afterpay

Concentre Energetique

Deep Penetrating Scalp Treatment for Hair Loss
$45.00

or 4 installments of $11.25 by Afterpay

Baume Bois de Rose

A Matte-Finish Modeling and Sculpting Balm
$54.00

or 4 installments of $13.50 by Afterpay

Sale!

Natural Boar Bristle Brush

Detangling brush, 100% wild boar
$66.00 $52.80

or 4 installments of $13.20 by Afterpay

Algues et Fleurs

Leave-in Curl Enhancing Spray
$38.50

or 4 installments of $9.63 by Afterpay

Tonique Vegetal

Leave-In Treatment for Oily Scalp
$45.00

or 4 installments of $11.25 by Afterpay

Condition Naturelle

Heat-Protecting and Volumizing Styling Spray
$38.00

or 4 installments of $9.50 by Afterpay

Sale!

Lait Luminescence Biphase

Leave-In Detangling and Heat-Protecting Milk for Dry and Thick Hair
$53.00 $42.40

or 4 installments of $10.60 by Afterpay

Eclat Naturel

Nourishing and Protective Styling Cream
$46.00

or 4 installments of $11.50 by Afterpay

Sale!

Serum de Soie Sublimateur

Nourishing and Protective Styling Serum
$46.00 $36.80

or 4 installments of $9.20 by Afterpay

Gel à l’hibiscus

Alcohol-Free Styling Gel
$35.00

or 4 installments of $8.75 by Afterpay

Laque Souple

Light to Medium-Hold Hair Spray
$36.00

or 4 installments of $9.00 by Afterpay

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