Leonor and Jean-Marie Greyl founded Leonor Greyl in Paris in 1968 with a commitment to pampering clients’ hair and scalp with formulas made from the best botanical ingredients while treading lightly on the planet. This is a commitment that continues to be a cornerstone of the brand today. “The quality of our products is a priority,” says Caroline Greyl, President of the brand. “By being Made in France, we ensure rigorous product control and safety for the consumer.”
Leonor Greyl selects its raw materials from all over the world only after conducting extensive research into the most effective, sustainably harvested, Rainforest Certified, and organic botanicals, essential oils, and extracts. We also take into account the traceability of ingredients from our suppliers. “As much as possible, we shorten and optimize their routes by favoring nearby suppliers but of course without compromising on quality,” adds Leonor Greyl R&D director David Thomas Brooks.
You can see examples of this in every award-winning formula. For instance, we formulate many conditioners and masks with hydrating oils from babassu and the cupuaçu nuts collected in Brazil’s Amazonian rainforest. No deforestation is involved, and the harvest provides a livelihood for local communities.
“Ultimately, it’s a question of respecting the environment and doing our part to leave this a better place for our child and everyone else’s,” says David Thomas Brooks.